Gurgaon, Haryana, 12thMay 2016: Following a tremendous response from customers to YEPME's first retail store that was opened earlier this year at DT City Center Mall, Gurgaon, YEPME has launched its third store in upcoming hotspot in Gurgaon - Good Earth City Center Mall, Sector 50, Gurgaon. Good Earth City Center located in the heart of the city, providing premium shopping experience now has retail store.
India’s biggest online fashion brand, YEPME now brings online shopping experience to offline platform giving its customer an ease of shopping. The outlet provides customer the benefit of touch and feel on quality of products from clothes to accessories- try them on to understand their best fit and buy products from the store.
The store is being launched in-line with their new model of Omni channel retailing having big outlet area displaying both men and women collection.
Present at the inauguration, Vivek Gaur, CEO and Co-founder YEPME, said “YEPME has seen success with its collection at previous stores and are hopeful that this outlet at Good Earth City Center will get even a larger response. The ever increasing fashion conscious Indians today demand to see their favorite online brands offline too, in order to get a touch and feel. Hence YEPME is expanding and providing multiple retailing platform to its customers for a greater shopping experience.”
One will be amazed to see YEPME’s offering at the store which are at par with International standards - from store design to mechanics of ordering online. It’s a customer’s delight to explore very interesting in-store digital screen which enables to browse the online store and place order right there. What’s more? There is absolutely real time pricing which is in sync with online and offline store.
The opening day saw brand loyalists come and try apparel and accessories. YEPME plans to come up with a number of such stores in the coming months across Delhi/ NCR and other cities thereby making YEPME the very first E-commerce giant from India to adopt omni channel in the country.
Yepme.com, India's biggest online fashion brand has redefined fashion in their latest TVC that launches its Spring Summer Collection 2016 with a theme of “Unreasonably Fashionable”.
Fashion is all about experimenting and inventing your style statement. Hence this time Yepme has brought in the Spring Summer Collection based on an entirely different yet ground breaking idea.
The campaign “#UnreasonablyFashionable” helps the customer let loose and break free of all stereotypes. It out rightly ditches the idea of looking for excuses to be fashionable. Hence be fashionable with no explanations!
Speaking about the new campaign Mr. Vivek Gaur (Founder & CEO, Yepme.com) said, “The concept behind this TVC is that the consumer today is defining his or her own rules and means to live and enjoy their life. It is all about speaking out the minds of the customer where they want to be free to make their fashion statement. You don’t need a reason to be fashionable in fact being unreasonable is pretty reasonable nowadays.”
The main aim behind projecting such ideas through the TVC is to make Yepme a desirable brand for all 21- 35 year olds, to reinforce Yepme as one-stop destination for urban Fashion providing the latest collection to its customers.
Be what you want to be, Be #UnreasonablyFashionable
Yepme.com, India's biggest online fashion brand brings online shopping experience on to the offline space. With its first store opened on 14th Jan’2016 at DT City Centre Mall, Gurgaon, Yepme moves to brick and mortar retailing. Customers can touch and feel the quality of the products, try them on to understand their best fit and buy their products from the store or online and get it delivered at their doorstep. Furthermore, there is absolutely no price difference between the offline and online stores.
Vivek Gaur, CEO and Co-founder Yepme.com, said “The brand is taking a step to get closer to our customer, as customers can now experience the touch & feel of the product and the diverse range of the fresh fashion collection for both men and women. We are excited to see the response at the store and take customer interaction to the next level.”
The opening day saw Delhi’s Top bloggers visiting the store and reviewing the fresh fashion collection of the brand. Sukhneet Wadhwa, Creative Head and Blogger, Ms Coco Queen, Shudhi Johnson from The Delhi Blogger, Mansi Wadhwa from Colossal Closet and Aanchal Sukhija from Delhi Style Blog reviewed the collection and dresses up in Yepme outfits for their social media handles.
Yepme.com, India’s Biggest Online Fashion Brand brings a chance for its customers to get closer to Shah Rukh Khan with their latest brand association with SRK’s upcoming movie, FAN. Directed by Maneesh Sharma and produced by Yash Raj Films, scheduled to release on 15th April'16.
Yepme is running a full-fledged 360 degree campaign, #iamfan contest, revolving around SRK looking for his 100 biggest fans and these fans get to be a part of a unique activity where their profile pictures become a part of the Fan movie logo. The winners will in turn get a chance to be part of FAN movie logo along with being a part of videos and promotions for Fan the movie, while lucky winners will get the opportunity to meet Shah Rukh Khan in person.
Talking about the association, Vivek Gaur- Founder & CEO expresses his excitement towards the campaign. “Yepme has very actively positioned its Fresh Fashion Model and now our aim is to get closer to our customers. The #iamfan contest contest itself is planned to involve our end users into various engagements to build a two-way communication and what better way to initiate that but to make them talk about their love for Shah Rukh Khan.”
Yepme.com, India's biggest online fashion brand has come out with its latest fashion video featuring fresh new looks for the month of April. The new summer collection showcases different prints and solids in bright hues for men and women. Style is all about reinvention, reinventing the looks, clothes, styles and trends. Yepme has been reinventing fashion every month, so that the customers get the latest dose of fashion in the comfort of their homes. Yepme has brought fresh new looks for the month of April.
Step into the sunnier side of life with the season’s new collection showcased in a fun way in the Yepme video. Check out the new summer range by Yepme and say hello to April fashion here
Yepme.com, India’s biggest online fashion brand has got on board the Bollywood actress Rhea Chakraborty as their Brand Ambassador for their new brand campaign centered on the theme – ‘Fresh Fashion, Fresh Look’. The campaign includes a series of 10 films that highlight Yepme’s focus on #freshfashion. Yepme has also launched a special ‘Rhea collection’ line of apparels and accessories she is sporting in the videos. A collection dedicated to Rhea, who will next be seen in Yash Raj Films' "Bank Chor" opposite Riteish Deshmukh, has also found its way on Yepme.
"The campaign is about a fresh take on various aspects of our lives is exciting and very new in its thought. The whole campaign is about 'No more same old, Go Fresh, Go Bold’. Rhea is a great fit for this idea to be brought out alive. She is the fresh new face and a talent to look out for” said Anand Jadhav, president of the brand.
Yepme.com, India’s biggest online fashion brand is sponsoring the West Indies team for ICC Cricket World Cup 2015 in Australia and New Zealand. The West Indies cricket team Jerseys will be seen bearing the Yepme logo. Yepme has launched a Fly To Australia and Cheer for West Indies team’ contest wherein the customers can participate by just downloading the Yepme app and answering a simple question about Fresh Fashion. Upto 50 winners will be given tickets to Australia and a chance to watch the World cup live along with 3 days and 2 nights’ accommodation in Australia.
"We are very excited about this sponsorship with West Indies team in the ICC World Cup. Being the third largest sports tournament in the world which will be seen in more than 182 countries, it's a huge opportunity for Yepme to strengthen its vision as a global brand," said Sandeep Sharma, founder and chief operations officer of Yepme.
Yepme.com, India’s biggest online fashion brand has roped in superstar Shahrukh Khan as its brand ambassador. Yepme has introduced the legendary actor as its brand ambassador, through a newly launched television ad highlighting #freshfashion as a tagline for its upcoming Autumn-Winter collection’14.
The TVC featuring Shah Rukh Khan highlights young, fresh fashion that goes along with romance, "You should always look good. Not for the world but for the one you love". Sandeep Sharma, Co-founder and COO, Yepme.com, said, "We are extremely excited about the latest ad campaign featuring Shah Rukh Khan. Shah Rukh is known for his effortless and casual style and yet he is a class apart and that is what Yepme is all about. We are confident that millions of his fans across the globe will explore our latest collection and connect with brand Yepme."
Japan's SoftBank has invited Yepme, India’s biggest online fashion website along with two other Indian startups to travel to Tokyo to continue negotiations that could lead to a round of funding. Online fast fashion brand Yepme launched in 2010, with the aim to replicate the success of UK-based online fashion site Asos. Yepme is the first Indian fashion apparel brand to sell in international markets and with Shahrukh Khan as their current brand ambassador it will reach out to millions of people at home as well as internationally.
Yepme sells apparel, watches, spectacles, footwear and follows the fast-fashion model where the process from design to sale takes less than six weeks, has so far raised about $noConf 20 million of venture funding.
India’s biggest online fashion brand and one of the India’s largest online private-label fashion retailer, Yepme is planning to expand and take its home-grown brand global. Yepme entered the US market earlier this year with the launch of Yepmeworld.com and is also selling its products on Amazon in the US. The company will soon be releasing its new marketing campaign featuring Bollywood actor Shahrukh Khan who is a known face internationally.
Yepme CEO Vivek Gaur says private label is a high-margin business and Yepme has grown three folds in the last three years. “While this year so far we have had double-digit growth, the idea now is to increase the margins on the products sold on the site from 40-45% to 50%.” Yepme is also open to acquiring local private labels, Gaur said.
India’s biggest online fashion brand has roped in superstar Shahrukh Khan as its brand ambassador. This makes Yepme the first ever Online Fashion Brand in the country being endorsed by Shahrukh Khan. Yepme has got on board advertising agency McCann Erickson's Prasoon Joshi to work on the new campaign that goes live November 10. Yepme will introduce the legendary actor, often touted as the national style icon as its brand ambassador for its upcoming Autumn-Winter collection’14.'
Speaking on the announcement, Mr. Sandeep Sharma, Co-founder and COO, Yepme.com, said, “We are thrilled to have Shahrukh on board. This association will definitely help build a strong connect between the brand and his fans across the country. Shahrukh commands a huge fan following across all age groups in India and abroad and his presence will drastically increase the aspirational value of Yepme. His style is effortless and casual and that is what we, at Yepme are all about.”
Yepme, Indias leading online fashion website have facilitated with Linguify. Mobile to offer mobile content in Hindi language. LinguaNext, a language platform product for mobile applications that transforms mobile applications in various Indian languages, with no application performance loss, and without changing or accessing the underlying source code.
Mr. Avinash Parhi, General Manager - Operations Excellenc'e, Yepme.com, added, "Yepme.com is looking for a flexible and efficient solution which can seamlessly integrate Hindi language to our existing mobile app in less time". Yepme, launched in April 2011 services over 1000 cities monthly as against most retail fashion brands which service only 75 cities. The company generates 30% of its revenue from mobile and delivers close to 500,000 units per month to its customers.
The four-year old online private-label fashion brand, Yepme.com has been aggressive in promoting the brand through celebrity endorsements with Shahrukh Khan joining as a brand ambassador after other celebrities like Farhan Akhtar, Isha Gupta, etc.
Sandeep Sharma, co-founder, Yepme, talks about the company's international launch, and the huge demand the portal is seeing from smaller towns. More than 60 % of the website sales come from smaller towns which are out of the top 10 cities. Yepme recently went global, a pilot project to address the international market. The brand wants to be a strong player in the international market where it sees a huge potential.
Yepme.com, India's biggest online fashion brand recently crossed a whopping Five Million Fans on its Facebook page, making it the most popular online shopping portal. With a huge fan following, Yepme.com is way ahead of other major players in the Indian e-commerce sector.
Yepme specializes in creating engaging social media, especially designed for the target audience. In the last one year, Yepme has witnessed a 80% increase in number of followers on Social Media with more than 268,680 followers on Google Plus page. The brand was also awarded "Web-only Brand of the Year" in 2014 by e-Tailing India.
Yepme.com has on-boarded the famous Bollywood actress and model Esha Gupta as its brand ambassador. Esha will endorse Yepme's women's wear line in a new television commercial featuring Yepme's latest Spring-Summer Collection 2014.
Check out the collection
Watch Yepme Ad featuring Esha Gupta
Ms. Esha Gupta said, "Yepme is India’s biggest online Fashion brand, and I am very excited to be endorsing their vibrant new collection of women’swear. I believe fashion in its truest sense is style that is easily available to all, and Yepme has done just this by giving people the latest styles at the click of a button. I personally love Yepme's clothing line and I am glad to be a part of the fashion revolution that they are creating."
Startups have now opened up their doors for students from various reputed IITs, IIMs and Design schools for internships. Summer internships were never so fruitful, as now it involves a great learning experience bundled with attractive remuneration. Brands like TaxiForSure, ZipDial, CommonFloor, Yepme, Simplilearn, Wooqer, Limeroad etc. are now enrolling students for summer internship to work on various projects with high business impact. As per the records, such internship opportunities have multiplied 5 times in the last two years signifying an upcoming trend. Many startups have opened such opportunities for the first time embracing the cream of the crowd.
Yepme.com, online shopping pioneers have hired 15 interns in product designing, IT and marketing teams with stipends ranging from Rs.8000-15000. Yepme co-founder, Sandeep Sharma says that the interns would be given exposure to actual design of products and good designs will be launched in the market as well. Furthermore such internship programs are great for future entrepreneurs who can learn about business inside-out. Such program can also act like a foundation for them to get their dream jobs.
As conspicuous as it sounds, students get to handle interesting components like Brand Marketing, community building and vendor development projects. Apart from in-the-office internships one can also enroll into online internships which provide an excellent virtual internship platform.
Yepme.com, India’s first online fashion brand has roped in ace filmmaker and actor, Farhan Akhtar as its brand ambassador. Farhan has extended the Brand association by writing and singing a song called “Tension Kyon Lete ho Yaar” composed by friends Ehsaan and Loy. ‘Tension Kyon Lete Ho Yaar’ will feature Farhan in a music video that would be young and youthful and aims to capture the essence of the lifestyle of Yepme’s target audience - style conscious men and women between the ages of 20 to 29 years.
Mr. Vivek Gaur, CEO, Yepme.com said, “We are excited to have Farhan on board. At Yepme, our mission is to democratize fashion in India and ensure that men and women, even in the smallest of cities have access to the latest designs in couture, accessories and footwear, at affordable price points. Farhan commands a huge fan following amongst the youth and his presence will drastically increase the aspirational value of Yepme.
In the 2nd Edition of India's largest eCommerce Event, eTailing India Expo 2014, brought together the major stakeholders in the retail and eCommerce Business. Congratulating the winners in various categories Yepme.com was awarded as the "Web-only Brand of the Year".
eTailing dedicates itself in spreading the awareness about the potency of eCommerce industry and its various components worldwide. The convention held at Mumbai from 27th February to 1st March highlighted and celebrated the success of various successful market players including Yepme.com.
Yepme.com, India's first online fashion brand, has signed up Havas Media as their official Media agency. Yepme's Co-Founder, Sandeep Sharma said "Havas Media had a keen understanding of our audience and business. They have specialist divisions like Mobext to handle the mobile advertising, which is so very critical to us. Besides all this, the sheer passion of the team made us choose them as our media partners."
Havas Media Group has just completed a year but has achieved enough to prove their credibility. Anita Nayyar, CEO, Havas Media Group clarified "We have just completed a successful year and Yepme.com has added another feather to our cap. It is a young and growing company and we gave them a differentiated and targeted approach to deliver the core message. We are extremely delighted to work with their forward thinking team."
A new trend has been observed where students readily want to work for start-ups and conversely start-ups have been aggressively hiring students from prestigious colleges like IITs, IIMs, BITS, XLRI etc. Almost 90% of such jobs offered at IIT Bombay were accepted. Start-ups have been hitting IITs and IIMs to hire the best talent out there.
Yepme.com, whose foundation was laid by IIT and IIM alumni, has been aggressively promoting such young talent with smart-innovative ideas. Not just freshers, they have also hired industry experts for consultation, who are again alumni of IITs and IIMs.
A start-up environment is quite different from “The Corporate” environment and sounds rather unconventional. However, one gets to handle better roles and work is quite flexible. One can implement new ideas and also get involved in various aspects of business, giving them a wider exposure. Such platforms also serve well for students who probably want to work towards their own start-up. Sandeep Sharma, COO, says the company has hired experienced alumni of IIMs Ahmedabad and Bangalore for senior positions and looks forward to target IIT Mumbai soon.